The missing layer in ecommerce is interaction.

• Product pages are static.
  Shoppers are dynamic.
• Static pages explain.
  Interactive experiences convert.
• Participation builds confidence.
  Guide the decision.

Make every shopping journey personal.

Lantern turns what shoppers tell you into relevant guidance, products and content.

• Understand the shopper
  Ask what matters.
• Guide the decision
  Make the next step relevant.
• WindowCleaner.com: $1M+ in six months
  Quiz attributed revenue across multiple product lines. Case study

Questions become recommendations.

Match shoppers to products through their answers.

• Capture intent
  Preferences, goals, constraints.
• Deliver a clear next step
  Results that make buying feel simple.

Logic that handles real complexity.

Branching, scoring and rules for complex decisions.

• Branching journeys
  Route shoppers to the right questions.
• Outcomes you can trust
  Turn intent into the best product match.

Every result is personalized.

Products and guidance tailored to each shopper.

• Explain the why
  Increase trust and confidence.
• Conditional content blocks
  What they see matches what they need.

Turn recommendations into a bigger cart.

Let shoppers add recommended products in one action.

• Fewer clicks
  Reduce friction after results.
• Fast checkout momentum
  Act while intent is highest.

Beddy’s quiz AOV: $407.32, 11% above its usual AOV. Case study

A quiz is not a form. It is structured decision support.

Each answer helps shoppers move towards a decision.

• 66.7% average email signup rate
  Across Lantern quizzes.
• Cloudpillo: 65% reached results
  65% reached results; 12% purchased. Case study

Shoppers tell you exactly what they want.

Shoppers share their needs in their own words.

• Targeted email and SMS flows
  Personalize with declared intent.
• Smarter automation
  Activate intent across your stack.

Make use of intent with care.

Protect sensitive answers and respect analytics consent.

• Protect sensitive answers
  Keep them out of storage and connected marketing or automation tools.
• Respect cookie consent
  No Lantern analytics or Google Analytics events when consent is declined.

Connect Lantern to the tools you already use.

Email, SMS, subscriptions, reviews, and automation platforms.

• Lifecycle personalization
  Use quiz context for relevant messaging.
• Automation ready
  Trigger flows from outcomes and properties.

Know what works. Fix what does not.

Find where shoppers engage and where they leave.

• Revenue attribution
  Connect quizzes to sales.
• Google Analytics
  Report with consent.

From idea to live quiz, crazy fast.

Build, design and manage quizzes in ChatGPT or Claude through natural language.

• Use Lantern's full toolkit
  Create questions, logic and results.
• Make the experience your own
  Use CSS and raw HTML to match your brand.

A polished quiz can take hours instead of weeks.

Customise without compromise.

One flexible approach across large catalogues and growing traffic.

• Brand level design control
  Match the look of your store.
• Repeatable journeys
  Build for different product ranges.