The missing layer in ecommerce is interaction.

• Product pages are static.
  Shoppers are dynamic.
• Static pages explain.
  Interactive experiences convert.
• When shoppers participate, they commit.
  Guided selling replaces passive browsing with structured discovery.
• Clarity accelerates decision making.
  Decision making increases revenue.

Lantern is the Shopify quiz app built for guided selling and personalized journeys.

Questions become recommendations.

Lantern captures needs and wants, then matches products with logic and rules.

• Capture intent
  Preferences, goals, constraints.
• Deliver a clear next step
  Results that make buying feel simple.

Logic that handles real complexity.

Branching paths, scoring, exclusions, and conditional content.

• Branching journeys
  Route shoppers to the right questions.
• Outcomes you can trust
  Turn intent into the best product match.

Every result is personalized.

Dynamic summaries, content blocks, and product recommendations based on answers.

• Explain the why
  Increase trust and confidence.
• Conditional content blocks
  What they see matches what they need.

Turn recommendations into a bigger cart.

Let shoppers add recommended products in one action.

• Fewer clicks
  Reduce friction after results.
• Fast checkout momentum
  Act while intent is highest.

A quiz is not a form. It is structured decision support.

Each response reduces friction. Each step builds purchase confidence.

Shoppers move fastest when the next step is clear.

• 66.7% average email signup rate
  High intent captured at the right moment.
• $76,740,985 and counting in total revenue
  Revenue attributed directly to guided selling journeys.

Shoppers tell you exactly what they want.

Goals. Constraints. Priorities.

Data they choose to share belongs to your brand.

• Targeted email and SMS flows
  Personalize with declared intent.
• Smarter automation
  Activate intent across your stack.

You own the intent. You activate it across your entire stack.

Connect Lantern to the tools you already use.

Email, SMS, subscriptions, reviews, and automation platforms.

• Lifecycle personalization
  Use quiz context for relevant messaging.
• Automation ready
  Trigger flows from outcomes and properties.

Know what works. Fix what does not.

Lantern provides structured visibility into quiz performance.

Lantern provides advanced analytics across the entire quiz journey.

• Built in advanced analytics
  Measure the journey end to end.
• Drop off rate per question
  See where intent breaks.
• Revenue attribution
  Measure outcomes tied to performance.
• Seamless Google Analytics integration
  Unified reporting across your store.

From insight to optimization.

Customise without compromise.

Match any design system and implement bespoke experiences with custom code.

• Custom CSS, HTML, JS
  Control layouts, tracking, and interactions.
• Dynamic content
  Change content based on shopper intent.